some see images, others see stories.
Welcome, others.
Creative Strategy
Before we build something, I want to understand why we’re making it.
I look at the problem behind the brief, the people we’re talking to and the behaviour we want to influence. Then turn that into a clear creative direction.
Creative Direction
The idea comes first. Everything else should know what it’s doing there.
I develop concepts and lead their execution across campaigns, content and platforms, working from the first thought through to the final piece.
Campaign & Production
Good ideas still have to survive production.
I work with creative teams, clients and production partners to take an idea from concept to execution without losing what made it work in the first place.
Works
Stories I’ve built
About
past, present, future
I look for the cultural context around a brief, because I believe the strongest insights rarely live inside the category itself.
I like finding that thing that people are already experiencing but haven’t necessarily put into words yet. Then turn it into a creative idea that doesn’t feel like a message imposed on the audience, more like something they recognise as true.
And while I care deeply about the idea, I care just as much about the people making it. Good creative work is collaborative. I want the teams I work with to feel respected and trusted, because the best ideas need strong professional ethics.
Luckily, every project you’ll find here was built with exactly this kind of team.
Have any projects in mind?
Contact
- Bucharest, Romania
- +40 744.134.046
- anita.kevorchian@gmail.com
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