A sales campaign with a simple question: how do you put casual shoes to the test?

A sale campaign usually has a straightforward job: get people to notice the offer and give them a reason to buy. But let’s give this one a little more to it.

If we’re talking about casual shoes, why not test them in one of the least casual situations we could think of? Dance.

I took the shoes out of their usual context and put them through movement, rhythm and choreography, turning a promotional campaign into a product demonstration with a twist.

The sale was still the reason to buy.
The dance was a reason to watch. Over and over again 🙂