BOLT

Ride it like you own it

When people treat shared scooters as disposable, rules and reprimands rarely create lasting change.
I thought why not turn the scooter itself into the voice of the campaign, speaking to riders from a more personal and relatable perspective?

Through a series of social films, the scooter addresses everyday behaviours from incorrect parking to being abandoned in trees or water not by blaming people, but by inviting them to reconsider how they treat something that is also theirs.

A behavioural campaign that replaces instruction with a relationship, making responsible scooter use feel personal rather than imposed.